This is a new kit coming from Tulip Company - the makers of those great Tulip-Hiroshima sashiko needles. The design is printed on white cotton with wash away marking. You stitch over the markings with the threads and needle provided, and then wash your finished project to remove the markings.
Although the package calls this a dishcloth kit (I think they mean tea towel), and it is really a hana-fukin (household cloth) and would be lovely used to cover bowls of fruit, or breads, in the kitchen, or sewn into a small cushion.
The finished size is 34cm x 34 cm (13.4" x 13.4")