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In each lovely little package there is an 8" x 8" screen printed sampler for teaching you 8 stitches, and then to keep as a handy reference. Embroidery floss is included, you will also need a small embroidery hoop (6"), needle and scissors.
This is made by the same Canadian designer as the Kiriki soft toy embroidery kits. It would make an nice gift for someone who wants to learn to embroider.